What is collagen?

WHAT IS NR?

First identified in 2004, NR has since then become a celebrity in the longevity space. Why? Because it supports your health from within.

Feel the difference from within

Nicotinamide Riboside (NR) is a unique form of vitamin B3, also known as niacin. You can find it in foods like milk, fish, and certain vegetables, but in such small quantities that it can’t impact your body significantly.

Unlike niacin, which can cause side effects like skin flushing, NR generally goes easy on you. It still provides the health benefits of vitamin B3, such as:

supporting cellular energy production;
maintaining healthy skin;
and promoting cardiovascular health;

Where is NR Found in the Body?

Nicotinamide Riboside is everywhere. Well, not really everywhere, just in every metabolically active tissue. Metabolically active tissues are tissues that consume energy and convert nutrients into usable energy. This means that you can find Nicotinamide Riboside in:

Muscle Tissue

Research shows NMN slows age-related gene expression, promoting a youthful biological state.

Brain

NMN enhances NAD+ levels, supporting sharp memory and mental agility for an active mind.

Liver

Enhance mitochondrial health with NMN. Rejuvenate your body's metabolism for peak performance.

Heart

A 300mg dose of NMN has been clinically shown to boost walking endurance, significantly increasing energy.

Fat Cells

NMN supports healthy sugar levels, beneficial for pre-diabetic individuals by improving the body's sugar response.

Why is NR Important?

NR works its magic by increasing levels of a molecule called NAD+ (Nicotinamide Adenine Dinucleotide). NAD+ is a coenzyme found in every cell of your body: we’re talking about 37.2 trillion cells that need it to function.

NAD+ is involved in hundreds of metabolic processes that keep you alive and healthy. To mention a few: DNA repair, cellular resilience, cholesterol levels. And more.

Learn more about NAD+

How Does NR Create NAD+?

NR works like a direct building block for NAD+. Once you ingest it, this molecule undergoes a series of simple steps to become NAD+.

Compared to NMN, NR takes one extra step to become NAD+. While this means Nicotinamide Riboside takes a bit more processing compared to NMN, it’s still deadly efficient at boosting NAD+ levels in the body.

Step 1:Entry into Cell

NR is absorbed into the bloodstream through the digestive system. From there, it makes its way to your cells, where it transforms into NAD+.

Step 2: Conversion

Inside the cell, NR is converted into nicotinamide mononucleotide (NMN) by an enzyme called NRK. NR is now ready for its final transformation into NAD+.

Step 3: NMN Becomes NAD+

Ex-NR-now-NMN changes again, becoming NAD+. Now your cells have more energy and ability to repair.